{"id":395,"date":"2021-05-19T11:01:57","date_gmt":"2021-05-19T11:01:57","guid":{"rendered":"https:\/\/lynxdesigners.com\/blog\/?p=395"},"modified":"2023-04-01T14:23:26","modified_gmt":"2023-04-01T14:23:26","slug":"does-your-brand-need-custom-gift-boxes","status":"publish","type":"post","link":"https:\/\/lynxdesigners.com\/blog\/does-your-brand-need-custom-gift-boxes\/","title":{"rendered":"Does your brand need custom gift boxes?"},"content":{"rendered":"

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As cherishable as it is to receive a gift from someone, the experience of unboxing is always the cherry on the top. In the age of e-commerce, the interaction between the consumer and the brand has been limited to digital, taking away the human element essential to maintain good customer relations. In the wake of this development, many brands have started using custom gift packaging to add a more human touch to their products. If you are still new to the idea of custom gift packaging, let’s discuss a few ways it can benefit your business.\u00a0<\/span><\/p>\n

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Key Benefits of Custom Gift Packaging\u00a0<\/b><\/p>\n

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Elevated Customer Experience<\/b><\/p>\n

A purposefully crafted gift adds an extra element of surprise that makes a gift even more cherishable. Similarly, custom gift boxes with a thoughtful design will surprise and delight your customers and reinforce their trust in you. Gift packaging has come forth as a healthy way for brands to increase their products’ perceived value through a refined unboxing experience.\u00a0<\/span><\/p>\n

Better Customer Retention\u00a0<\/b><\/p>\n

Custom gift boxes make customers feel appreciated and online purchasing more human. A study reported that at least 40% of all shoppers stated that a custom gift-like packaging encourages them to repurchase a brand. When customers love the entire experience, from ordering to unboxing, they are likely to develop a relationship with your brand and return for another purchase. Custom gift boxes are an easy and effective way to build customer loyalty.\u00a0<\/span><\/p>\n

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High-Quality Yet Cost-Effective\u00a0<\/b><\/p>\n

Custom packaging doesn’t have to be costlier packaging. Packaging is already essential to our products; custom packaging is a matter of additional cost. Since custom packaging helps you increase your product’s perceived value, additional costs of custom can be absorbed by raising the price. At least\u00a0 44% of shoppers state the high-quality packaging reinforces the cost of the product for them. Therefore, keeping custom packaging cost-effective is a matter of careful planning and cutting corners.\u00a0<\/span><\/p>\n

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Smart Sustainable Gift Box Packaging<\/b>\u00a0\u00a0\u00a0<\/span><\/p>\n

What is a sustainable gift box? A sustainable gift box is crafted using sustainable materials such as corrugated cardboard, organic cotton, and post-consumer waste paper, recycled polyester, etc. A sustainable gift box is a nature smart choice as it reduces your carbon footprint as they are easily compostable and recyclable. Using sustainable materials for your custom gift packaging will add an extra set to your benefits. Here are a few of them.\u00a0<\/span><\/p>\n

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