Author Archives: lynx

garment labels

Accelerating the Pace of Our Journey to a Greener Future by Adopting Circular Economy & Sustainable Packaging

garment labels

As the world gears up for a greener future, the importance of sustainable packaging will be immense in reducing the environmental impact by contributing to a circular economy. We have to move away from the linear economy of the take, make, and dispose model. In the current linear economy, a manufacturer takes resources, makes the product, and sells it, and ultimately a customer disposes of it, after using the product. In this model, businesses treat the raw materials & resources as if those are available infinitely.

Now in the case of the circular economy, a company or business treats the resources as finite and hence tries to use them over and over again. And differs from the linear model by following the principle of make, use & return. It is like not buying a product every time you need it, but kind of lease it to be used again & again.  

Fashion business & circular economy 

Since fashion & clothing brands are one of the major contributors to greenhouse gas emissions and have the biggest carbon footprint of all the industries, the concept of circular economy is vital to transform the global apparel industry.

The industry’s leading brands like H&M have already pledged to work out plans to be 100% circular. Since 2013, H&M has collected over 55,000 tons of waste fabric to reuse for new garments.

Many governments and industry bodies have also adopted the idea to make supply chains more circular, from production to consumption to repair and waste management. So companies need to redesign their supply chains and products for them to use these materials again & again. To achieve the herculean goal of making fashion more & more circular, all the stakeholders of the industry have to come forward with sustainable ideas and solutions. Especially the garment manufacturing hubs of Bangladesh and sustainable packaging manufacturers in India have to shoulder the responsibility of providing alternatives to the linear economy model.

Sustainable packaging in fashion contributes to the circular economy 

No doubt the fabric of any fashion product is a major component, but overall trims, labels, hang-tags, badges & patches are of equal importance in terms of contributing to its carbon footprint. So the onus is on the suppliers of garment labels and other packaging products like paper belly bands to make the industry circular by using sustainable products with certifications like GOTS, Oeko-Tex 100, and more.

clothing brand tags

By following simple rules like avoiding single-use packaging in garment labels & other product details suppliers have a great opportunity to usher in the revolution of the circular economy.

LYNX’s portfolio of certified green packaging solutions

At LYNX, the focus is on helping brands & businesses by adding value with greener packaging solutions. LYNX is working towards a sustainable tomorrow by supplying FSC® (FSC-C043123) certified packaging, Global Organic Textile Standard (GOTS) certified woven labels, and other fabric-based trims like badges & patches. LYNX also offers Global Recycled Standard (GRS) packaging products like clothing brand tags.

LYNX excels in clothing tags printing & provides custom clothing labels for brands looking to enhance their brand equity with sustainable ideas in packaging. LYNX has also taken steps like using energy-efficient solutions for manufacturing in production facilities adhering to Green Factory Mission 2020. With the use of solar panels, LYNX strives to achieve energy-efficient operations allowing energy savings of 30 – 40%. The stored energy can be used for future purposes, eliminating unnecessary wastage.

Let’s join hands to make your brand more sustainable to gain customer attention and build loyalty with our custom packaging solutions.

Global Packaging Certifications

Understanding the Global Packaging Certifications and Brand Building

Global Packaging Certifications

What makes a good brand into a great brand? Besides the core product offering, its overall presentation and customer perception are definitely of huge importance. That’s why packaging details like hang tags, printed labels, and woven labels play a huge role in building brand equity and enhancing the brand image. In today’s globalized market, every product’s packaging needs to adhere to a set of local and international standards. In other words, it doesn’t matter if the product is for the national or international market because customers everywhere are familiar with the environmental and social impact of manufacturing and they expect brands to take all the necessary actions to minimize their carbon footprint and ensure ethical sourcing and production. 

And more than ever, it is these certain global standards like FRS, GOTS, and OEKO-TEX in printing and packaging details that are accepted and recognized by all markets and countries. Let’s take a look at all the important certifications that help your brand get a favorable reception by customers in all corners of the world. 

GLOBAL RECYCLED STANDARD (GRS)

Maintained by the Texas-based non-profit body, Textile Exchange, the GRS certification helps consumers and companies with a method to verify that one or more specific input material in a final product is recycled. The GRS standard also ensures that a product made from textiles, fiber, metal, or glass will have at least 20% of recycled content. Each stage of production is required to be certified, beginning at the recycling stage and ending at the last seller in the final business-to-business transaction.

So, when a brand’s packaging labels and materials are sourced from a GRS Certified Manufacturer, the customers know that the brand is working towards reducing the harmful impact of production on people and the environment. The GRS certification also provides consumers (both brands and end consumers) with a tool to make informed decisions.

GLOBAL ORGANIC TEXTILE STANDARD (GOTS)

Sustainability is the buzzword for many years now and it is on the way to becoming the norm for the fashion and other manufacturing-oriented industries. For clothing brands, adopting organic fabrics and related trims is the fastest way to reduce their environmental impact and be seen as a responsible product. The modern fashion consumer looking for sustainable garments scrutinizes every single detail of the product from the fabric to the printed and woven labels. So when your brand has woven tags, patches, and batches sourced from a GOTS Certified Manufacturer, the customers know for a fact that these parts have at least 70% certified organic natural fibers incorporated in all stages of processing and manufacturing.

The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent third-party certification of the entire textile supply chain. GOTS certification builds upon four distinctive and unique features: Organic Fibres, Ecological and Social Criteria, All Processing Stages, and Third-Party Certification.

LYNX PACKAGING AND PRINTING SOLUTIONS

We at Lynx are proud of taking the initiative to ensure that your brand’s packaging is at par with all the international standards. All the packaging solutions like paper-based hang tags, belly bands, and inserts carry the highly coveted FSC-C043123 certification. Being an FSC Certified Packaging Manufacturer, we ensure that all the paper-based printing and packaging items are made responsibly and leave a minimum impact on the environment. The FSC tags are accepted in the US, Europe, and all major markets. 

In addition to other major printing and packaging certifications like ISO 9001:2015, SEDEX, GMI, and Green Factory Gold Certification, we are also proud to be an OEKO-TEX Certified Manufacturer. In simpler words, when a textile article carries the OEKO-TEX STANDARD 100 label, you can be certain that every component of this article, i.e. every thread, button, and other accessories, has been tested for harmful substances and that the article, therefore, is harmless for human health. 

Let’s raise the quality quotient of all your packaging requirements with our globally certified range of products from RFID labels, self-adhesive labels, anti-theft solutions, to hang tags, woven labels, and everything else you need to tell a better brand story, enhance the image and make it suitable for all the international markets with our certified range of products.

Soy Based Ink

How Printing with Soy Ink Benefits The Environment?

Soy Based Ink

Sustainable packaging has become as important as eco-friendly products these days. The reason is the accelerating environmental concerns that have made people think wisely before purchasing any particular brand. Hence, businesses need to be more sustainably inclined to sell their brand.

As far as packaging is concerned, the choice of ink plays a significant role.

Can inks be eco-friendly? No, not entirely because they contain harmful chemicals that have short and long-term adverse effects. They also include high concentrations of heavy metals that are harmful to ecosystems. 

Using an abundant amount of ink for packaging has not always been a great idea if you look forward to safeguarding your planet from degradation. 

There might be various alternatives for ink but can count nothing as sustainable as paper and compostable plastic.

According to the study, the solvent contained by inks includes volatile organic compounds, which are highly toxic and cause major environmental pollution.

There are 15% pigments in ink that make it hazardous because they are loaded with heavy metals.  You cannot completely eliminate them because paper sludge in recycled cardboard has the presence of heavy metals.

The presence of resins in ink makes them more viscous to flow through the printing press easily. While, on the other hand, modifiers are meant to improve other important qualities like reducing surface tension and mitigating pollution. It also binds the ink in a better way to specific surfaces.

The effect of ink on the environment is directly proportional to the amount of its usage. In some cases, it can be replaced with better options like soy-based ink not 100 % biodegradable that brings tons of advantages to the table without much harming the environment or ecological system:

Soya Based Ink Printing

As the name suggests, soy ink is manufactured from soya beans, but it is not absolutely sustainable.

It has gained a lot of popularity since it was first used in 1979.

Let’s learn five main advantages of SOYA INK:

  1. Thermal resistance is a mandatory requirement that needs to be fulfilled by ink and when petroleum-based inks cannot do justice. Soy-based ink printing is the most valuable option since it has a lower boiling point and works fantastic for premium quality prints.
  2. Apart from being a sustainable choice, it has proven to be very cost-effective. Yes, because it produces the required brighter and sharper within a small amount of use.
  3. Soy ink is known for its stability throughout the printing process. It does not require to be adjusted frequently, which saves time and produces the maximum number of good quality products.
  4. The first step of recycling the packaging product is removing the ink from it. Soy ink-based printed paper tends to separate the dust faster, which becomes incredibly easy to recycle. As per the study, soy ink is four times more biodegradable than petroleum-based ink. Therefore, it does not have the worst effect on the environment.
  5. As we discussed earlier, the poor impact of VOC’s on the environment that how its pollutants evaporate and trouble the human race as well. Soy-based ink has 1/5th lesser amount of VOC’s as compared to petroleum-based ink.

 To uplift your brand’s impression, connect with Lynx. We comprehend your businesses’ value and extend the best solutions to make your brand stand out from the crowd. Sustainability is our motto, and we stand by it, no matter what. We manufacture labels, tags, packaging boxes, and bags using eco-friendly and healthier options of inks.

luxury rigid boxes

Importance of Sample Boxes for Your Packaging

luxury rigid boxes

Be it a luxury rigid box or corrugated cardboard, prototyping is a crucial part of finding the right packaging for your product’s success in retail or eCommerce. Even if you’ve finalised your product’s packaging design, there’s always room for improvement that can be realised only when you see the final product. Therefore getting sample boxes to give you the chance for any final amends before your launch mass production as there’s nothing worse than ending up with a mass of defective boxes.

With a prototype, you can test the fit, dimensions, artwork, etc. of your custom boxes early on. So, you get a good idea of changes that need to be made to accommodate your products comfortably.

There are a bunch of tried and tested steps that go into testing a sample box for a successful and lasting product experience. Let’s explore some of the key reasons to ask for a sample box before you launch into production. 

corrugation packaging

Types of Sample Boxes

Before we move on to discuss the various roles of sample boxes it’s best to get familiar with their various types. Sample boxes can be categorized into three distinct categories Conventional, Custom, and Standard White, each with its distinct features and functions. Here’s a brief introduction to each.  

Conventional: Conventional sample boxes are those samples that your manufacturer had made for a previous client from the same industry. These help you lay foundations for your designs strategy as per your industry. 

Standard White: As the name suggests, these samples are plain white and do not have any prints. These are used to check the material and structural quality of a packaging and are easiest to manufacture. 

Custom: Custom sample boxes are created as per unique design and choices regarding materials and printing such as eco-friendly cosmetic packaging or luxury rigid boxes. These can be of two varieties, 3-D digital models and production-grade samples. 

Now that we know about our packaging types, it’s time to move on to their key uses and advantages.

 

Tactical Advantages of Sample Boxes

corrugated carton box

Finding the Right Fit

There’s nothing worse than ending up with boxes that don’t even fit your product. If your luxury rigid boxes end up with a loose fit, your product will wobble inside and is prone to damage. Similarly, a tighter fit would leave no room for void filling and your product can be easily damaged on impact. Both of the conditions leave you with losses via product damage and can also affect your brand image for customers who receive damaged goods.

Problems regarding fitting especially arise with uniquely shaped products. The easiest solution to this problem is sending some of your product samples to the manufacturer along with the measurement of the desired dimensions of your luxury rigid boxes or corrugation packaging.

However, you can never be 100% sure of the exact fit without getting a sample box for yourself. It’s best to ask for an unprinted sample and examine every inch of its structural design for a perfect fit, be it a folding paper box, rigid boxes, or corrugation carton box

eco friendly cosmetic packaging

Verifying the Print

Your next step towards testing your box is to verify its print. Remember artworks are made in RGB colour in the designing phase, wherein print they need to be converted into CMYK colour format accordingly. Therefore, it can be that the artwork you chose for your eco-friendly cosmetic packaging may not turn out the same in print due to errors in converting the file. All this is part of what we call verification of the print.

To check the print you can either create a digital sample if you have access to the technology or go traditional and order a production-grade sample for a closer look. Be sure to spot any errors regarding the colour variation, typography, design, etc., and adapt your eco-friendly cosmetic packaging accordingly.

corrugated cardboard

Gathering Pre-Launch Response

Another key aspect of getting sample boxes that you can distribute them among a set of focus group and gather their response to you new corrugated cardboard boxes. Regardless of how meticulously you work, there are some faults in a custom box that only a customer’s eye can spot.

These responses will act as insights regarding the artwork, design, shape, and materials of the box that can help you further develop your custom box. Above all, the best corrugation packaging is what your customers find to be the best. Sampling in this sense is ideal for the research and development of

All in all, sample boxes are crucial for the research and development of your final packaging design. It offers you the opportunity to rethink your design strategy, lessen your losses due to errors, and helps you gather insights for impactful custom boxes. However, finding the right manufacturing partner is another important aspect of the story. With over 20+ years of experience in industry-specific and custom solutions, we curate innovative and application-based solutions for all domains. With a niche in sustainable and recyclable solutions such as kraft paper boxes and corrugation packaging, we are leading the manufacturing industry towards a sustainable world.

From a sustainable rigid box, corrugation cardboard box to kraft pouches, we have the expertise to curate all your custom packaging in eco-friendly materials. Let’s connect to create samples for the packaging you desire.

 

 

custom packaging

Finding the Right Custom Packaging Partner for Start-Ups

custom packaging

So, it has finally come around this: choosing custom packaging for your very first project. Budget, timeline, what will be the design? Soo much to think about! We realise how important packaging is for a successful product launch, and we’re determined to help you pursue your custom packaging desires. 

First and foremost, it’s best to have a clear idea of the custom packaging services you need before choosing a manufacturing partner. 

So let’s go ahead and take a look at the key aspects you need to cover before delving into the world of custom packaging. 

Manufacturing Partner & Solution-Based Services

There are two kinds of packaging companies you will typically come across, manufacturers and solution providers. As the names suggest, manufacturers are solely concerned with production only, whereas solution providers offer complete solutions from design to production. 

The difference in the choice between manufacturer and solution providers lies in what you need at a given time. Let’s elaborate on each for a clear understanding. 

Manufacturers

Choosing a manufacturer comes after you’ve finalised the artwork and design. It’s ideal to work with the duo of designers and manufacturers for a project, each with its own expertise. 

To begin the process of sorting through your choices for manufacturers, it’s best to understand the kind of services each offers. 

For example, a manufacturer may be offering a faster turnaround and high-quality prints, which is great for bulk production.  While another company might be offering lower-error printing and specialised sustainable packaging such as corrugated cardboard, which is ideal for value-based custom packaging in the short run. 

Depending on what you need, you can filter through your choices easily. Now you can move ahead by looking at their certification, print technology, clientele, etc. This step will help you examine companies closely before you choose to connect with them. 

Additionally, be sure to check whether the carton kraft packaging company is a local, national or international provider as per your needs. 

Solutions Providers

Solution providers are ideal if you are looking to do away with the hassle of outsourcing artwork designing, structural engineering, and whatnot. From artwork, structural aesthetics to the production of custom carton kraft packaging, solution providers have the services to guide you through every step of the process. They provide both complete and specific solutions for your entire supply chain. 

However, these solutions are bound by a budget and susceptible to cost-cutting by compromising the quality. To be concise, with a solutions provider, you may get what you need but not what you desire.

But above all other things, solutions providers are ideal for you if you want to stay more focused on other aspects of your product launch. Quite simply, they can take away all your worries about sustainability. 

Sustainable Packaging

Other Choices You’ll Have to Make

Planning Your Budget: A variety of factors go into deciding the cost of the materials, design, required amount, and much more. In a sense it is relative to your project, but not completely. If you are running a tight budget and require packaging for large amounts, you may end up with cheaper alternatives for materials or compromise on designs. For short runs and a good budget, you might want to focus on value additions such as sustainable materials. 

In each case, it’s ideal to have the right idea about various requirements regarding designing, structural requirements, and desired materials to plan a budget. Setting prior conditions on each of these three will help you utilize your budget to the fullest. 

Choosing the Materials: Packaging is like clothes for you produces, and as they say, you are what you wear. If it is made of economical yet harmful single-use plastics, it will reflect badly on your brand image. However, sustainable materials such as folding paper, corrugated cardboard, etc., will help you display an environmentally healthy image. Quite simply, eco-friendly materials will add value to your products while they may not be as economical as plastics. 

Furthermore, you should choose your materials as per your product. If you catering to the luxury industry, a sustainable rigid box might be the choice to go for. You can compare the different material qualities for your desired rigid box. For companies such as tea box and coffee manufacturers, a kraft packaging pouch is a sustainable choice to go for. The eco-friendly aesthetics of a sustainable tea box will enhance the perceived value of your product and the customer will choose your brand over a tea packaged in a plastic pouch. 

Choosing the Structural Design

The foremost function of packaging is to protect the products against damage and exposure. However, different industries have different regulations regarding their design and materials. Ideally, you should stick to industry-specific layouts while designing the structure. For example, if you are into the FMGC industry you will need both flexible as well as carton kraft packaging.

Above all, if you are an overseas supplier, taking account of the logistics, warehousing, and shipping needs in your structural design is a must. Your kraft packaging should be durable enough to withstand high pressure, moisture and liquid damage, and other harmful exposures during the process during transportation. 

In an overview, packaging can either make or break a brand, and considering the growth of conscious consumers, it’s best to stick to value additions over cost such as a sustainable tea box over plastic pouches. Start-ups should also follow the same philosophy to create a healthy market share. At LYNX, we offer industry-specific solutions across all industries. With over 20 years in the industry, we have the capabilities and expertise to curate packaging for your entire supply chain in sustainable materials. We offer you solutions that are both economical and add value to your brand without compromising the quality. That’s why we are the trusted choice of renowned brands. Let’s connect curate packaging that’ll take your startup up.

Sustaining Circular Economy with Eco-Packaging

 

Eco-Packaging

Most businesses work in a linear economy based on a ‘Take, Make and Dispose of’ model. In a linear economy, raw materials are taken from natural resources, manufactured into products, which are disposed of as waste after use. Such a model treats natural resources as infinite and is a major cause of depleting natural resources. The concept of circular economy has come across as a model to help us rethink production and move towards processes that are more sustainable both for us and nature. 

Many corporate giants such as Zara, H&M, Walmart have begun ‘zero waste’ initiatives by creating a circular economy. Following their footstep, a trend towards the circular economy model has begun all over the world. However, the packaging is one key area that stops businesses from reaching a truly circular economy. Merely 14% of global plastic packaging gets recycled; the rest is disposed of via landfills or dumped into oceans.  

To reach a better understanding of Circular Economy and the role Packaging plays in achieving it, let’s explore each further.

What is a Circular Economy?

All that grows eventually returns to the earth and starts life again; that’s the cycle of nature. Inspired by this self-sustaining model so natural to our being, the Circular Economy has come forth as a nature-friendly mode of sustenance based on ideas of ‘Make, Use, Return’. 

Circular Economy, in contrast to Linear Economy, treats raw materials like they’re finite and focuses more on waste prevention.

A company in this economy doesn’t just recycle a product but maintain ownership of them or a part of it to be repaired, refurbished, and reused. It makes companies more like service providers rather than commodity sellers, which helps them move away from the production-based economic system. This model compels manufacturers to manage their waste efficiently, reuse it as much as possible, and reduce their dependence on natural resources.

Eco-Packaging

Packaging for a Circular Economy

Companies often outsource their packaging needs or are stuck with plastic-based alternatives for a cheaper, more efficient packaging material. Most of the plastic that goes into making various packaging and branding materials is made for single-use and cannot be disposed of sustainably. However, many sustainable alternatives have appeared in the market that can support your goals of a circular economy. Let’s explore a few well-known examples. 

  • Compostable Packaging 

Compostable packaging put plainly, is packaging that is made of compostable materials and converted into natural gasses via composting. This type of packaging makes it possible to convert the materials for a sustainable energy alternative, reducing the waste by multitudes. All parts of the packaging must break down during composting, which also includes the printing ink. Key compostable packaging materials include paper, fiber, corrugation boxes in small pieces, etc.

  • Recyclable Packaging

Recyclable packaging is packaging that’s made of materials that can be repurposed again after use. Such materials include glass, paper, metal, and plastics in some cases. However, it crucial to consider the recycling rate of each material to choose the most sustainable alternative. Corrugation is known to have the highest recycling rate among all packaging materials. Also, the manufacturing process and re-processing costs may not be economically viable while using materials such as metals or glass. 

  • Reusable Packaging

Reusable packaging is made of sturdy materials so that it has a longer shelf life and can be repurposed for reuse. Studies have shown that at least 80% of consumers are likely to reuse packaging for purposes of storage etc. Glass containers, rigid boxes, and metal boxes are often find new life with the consumers. Their reusability prevents waste caused by disposal while giving the brand an effective way to connect with consumers. However, reusable packaging should always have the potential recyclable in the long run to better impact the environment.

In an overview, it is clear that without having packaging that’s either compostable, recyclable, or reusable, the ideals of a circular economy cannot be achieved. Different materials offer different potential benefits; however, paper materials can be utilized for composting, recycling, and reuse in the highest proportions. But questions such as the source of these materials play an essential role in defining their sustainability. At LYNX, we offer bespoke sustainable packaging solutions for entire supply chains in eco-friendly paper materials. All our packaging materials are sourced from environmentally responsible suppliers and bear sustainable certifications such as the FSC®️ (FSC-C043123). Connect with us, and let’s boost your efforts for a Circular Economy with our sustainable packaging.

gift box manufacturers near me

Does your brand need custom gift boxes?

 

gift box manufacturers near me

As cherishable as it is to receive a gift from someone, the experience of unboxing is always the cherry on the top. In the age of e-commerce, the interaction between the consumer and the brand has been limited to digital, taking away the human element essential to maintain good customer relations. In the wake of this development, many brands have started using custom gift packaging to add a more human touch to their products. If you are still new to the idea of custom gift packaging, let’s discuss a few ways it can benefit your business. 

 

Key Benefits of Custom Gift Packaging 

 

Elevated Customer Experience

A purposefully crafted gift adds an extra element of surprise that makes a gift even more cherishable. Similarly, custom gift boxes with a thoughtful design will surprise and delight your customers and reinforce their trust in you. Gift packaging has come forth as a healthy way for brands to increase their products’ perceived value through a refined unboxing experience. 

Better Customer Retention 

Custom gift boxes make customers feel appreciated and online purchasing more human. A study reported that at least 40% of all shoppers stated that a custom gift-like packaging encourages them to repurchase a brand. When customers love the entire experience, from ordering to unboxing, they are likely to develop a relationship with your brand and return for another purchase. Custom gift boxes are an easy and effective way to build customer loyalty. 

 

High-Quality Yet Cost-Effective 

Custom packaging doesn’t have to be costlier packaging. Packaging is already essential to our products; custom packaging is a matter of additional cost. Since custom packaging helps you increase your product’s perceived value, additional costs of custom can be absorbed by raising the price. At least  44% of shoppers state the high-quality packaging reinforces the cost of the product for them. Therefore, keeping custom packaging cost-effective is a matter of careful planning and cutting corners. 

gift box suppliers near me

Smart Sustainable Gift Box Packaging   

What is a sustainable gift box? A sustainable gift box is crafted using sustainable materials such as corrugated cardboard, organic cotton, FSC®️ (FSC-C043123), and post-consumer waste paper, recycled polyester, etc. A sustainable gift box is a nature smart choice as it reduces your carbon footprint as they are easily compostable and recyclable. Using sustainable materials for your custom gift packaging will add an extra set to your benefits. Here are a few of them. 

 

  • Better Brand Image: Being a part of an eco-friendly movement in today’s eco-conscious age gives your brand a healthy and socially concerned image. This promotes loyalty and boosts sales. 
  • Competitive Advantage: Today’s conscious consumers choose environmentally friendly brands over those involved with single-use plastics. Green packaging gives you an advantage over your competitors. 
  • New Customer Base: Eco-friendly packaging attracts the attention of consumers that are pro-environment. Brands can promote their sustainable practices to attract such customers. 

 

How to choose a gift box packaging manufacture?

It’s not easy to find the right gift packaging manufacturer in the market. Yet without a reliable packaging partner, you cannot maintain your supply chain. Many companies are stuck searching for the right gift box manufacturer near me’ or ‘gift box suppliers near me‘ and can’t decide how to choose the right packaging partner. Here are a few points to help you choose better. 

gift packaging box manufacturers

 

  • Make sure the manufacturer has experience in printing for your specific industry. 
  • Get to know if they offer custom packaging. 
  • Get a detailed review of their packaging quality. 
  • Please get to know about their varieties and materials they use. 
  • Gather knowledge on their technological capabilities.

There’s no way to decide beforehand who is the right packaging partner for you. However, we advise you to gather information as per the points mentioned above before moving ahead to a one-on-one consultation. At LYNX, we follow a progressive approach towards consulting clients by asking them to share their requirements before a personal meet. This ensures that we can display our manufacturing capabilities as per your industrial requirements and conveniently move ahead. We manufacture various industry-specific custom packaging and branding solutions and have partnered with top brands in their game. Our specialty is our sustainable packaging solutions which can also be customized as per your needs. Connect with us, and let’s create a unique unboxing experience for your customers.

Top Considerations for Creating Successful Retail-Ready Packaging

custom retail packaging boxes

How does Retail work?

In retail, success is all about capturing the customer’s eye with attractive shelving and product showcasing. The easier it is for customers to find and access the products they need, the quicker it will be for a retailer to clear their shelves and restock. In a retail situation, the first real interaction between a customer and a product occurs via packaging. So the role is packaging in retail becomes even more critical for making sales. The products with purposeful packaging see an evident rise in sales compared to ones that fail to attract customers. 

What is Retail Packaging?

Retail or Shelf-Ready Packaging is a secondary type of packaging designed to make stocking easier and help in marketing the products for quicker sales. Creating retail-ready packaging requires one to be thoughtful and careful about shape, size, design, and execution. 

A retail-ready packaging design has specific core components, some of which are as follows:

  • It should be easy to identify with a printed design unique to it. It will make it quicker for store personnel to find and maintain the stock of the product. 
  • It should be sturdy in build for optimum protection and easy to open and display. 
  • Its design should be handy with the capacity to be quickly restocked on the shelves. 
  • It should be shop-ready, making it easier for customers to spot the products and easy to take off of the shelves. 
  • It should be safely disposable and recyclable. Brands can achieve this by using eco-friendly materials and crafting an intelligent design with minimum material.

Importance of Retail Packaging

In retail, having the right packaging can make or break a brand. The first real interaction of your products with customers, packaging becomes crucial to attract the customers and convince them to try the product. Studies in retail have shown that at least 81% of the customers decided to try a new product because their shelf-ready packaging caught their attention.

Not just making initial sales, optimum retail packaging is essential for a variety of other reasons.  Packaging also helps build customer loyalty, making them return to a product because of its packaging. It is seen that over 63% of all consumers re-purchased a product because of its attractive packaging, making it clear how crucial is packaging in retail. 

Retail-ready packaging is also important because it helps a brand establish its credibility and healthy image. A product whose packaging doesn’t properly convey its features along with an overall appeal of quality and credibility can easily be looked over by customers. Further studies have shown that 52% of all consumers tend to switch brands because of the new packaging they liked.

With hundreds of brands selling the same product like yours, having packaging that makes your brand stand out becomes crucial to ensure your success in the store.  Without the right packaging, a brand fails in making proper interaction with a customer, even if it’s shelved in front of a store. 

Studies suffice that the retail packaging role cannot be understated as it’s crucial for brands to survive, maintain, and make new sales. But how can you create custom retail packaging boxes that sell? Let’s discuss this in the following section. 

How do I Package my Products for Retail?

A variety of different elements go in creating packaging that conveys your brand’s essence while creating the best exposure for products. Ideally, the aim should be to create shelf-ready packaging that takes minimum effort to stock and can be disposed of and restocked easily. 

However, there are some basics that should be considered to create optimal retail packaging. Let’s take a look at them. 

  • First and foremost comes the structural design of your packaging. While designing, you will choose your display box style, make sure its dimensions fit your product perfectly and consider the kind of inserts needed for proper shelving. Upon establishing these basic elements, we can move ahead. 
  • The next step includes understanding retail requirements such as shelving and showcasing and adding them to the basic structural elements you’ve established so far. 
  • You’ll also have to reconfigure your packaging as per the shape, size, weight of your product to make it rigid enough to store and protect them properly.
  • The final step is choosing the right artwork for your packaging that both convey your product’s USP and attracts customer’s attention. 

Once you’ve successfully created optimal retail packaging, you can gather feedback either directly from consumers or via impact in sales to further retweak your packaging. However, in this day and age, it has also become important to choose the right packaging materials. 

Sustainable Retail Packaging 

Consumers all around the globe are getting more conscious about packaging waste and its impact on the environment. That’s why sustainable retail packaging has become the norm of the age. A brand with sustainable packaging carries a healthier brand image as compared to those who don’t. Put simply; sustainable packaging is packaging made with environmentally friendly materials such as organic cotton, bamboo, FSC®️ (FSC-C043123), and post-consumer waste paper, recycled polyester, etc. Some key benefits of using sustainable retail packaging are as follows. 

 

  • Customer Loyalty: Environmentally conscious customers would always turn to an environmentally friendly brand. Sustainable packaging helps brands display a healthy brand image which is crucial for maintaining a loyal customer base.
  • Competitive Advantage: Recent studies show that consumers today choose environmentally conscious brands over others. In this sense, sustainable packaging gives you an advantage over your competitors. 
  • Improved Customer Base: Sustainable packaging catches the attention of eco-conscious consumers that are pro-environment. Promoting your brand’s use of sustainable packaging can easily draw more attention to it.  

At LYNX, we help brands rise above their competitors with our custom retail packaging solutions. From custom retail packaging, labeling to tags, and more, we have the expertise and experience to craft every packaging element in eco-friendly materials. A prime choice of leading brands, our retail packaging solutions are of the highest standard in craftsmanship and quality. We help our partner brands craft packaging that complements their brand essence and helps boost their sale. We craft eco-friendly retail packaging for every industry vertical.

tea packaging box manufacturers

Trending Tea Packaging Types for 2021

tea packaging box manufacturers

Two of the most common drinks in the world, tea & coffee make up to a 150 billion US dollar industry worldwide. With the market flooded with manufacturers, branding strategies such as packaging, labelling etc. have become the key for brands to stand out and catch customers’ eye. Having the right tea packaging is the difference between making or breaking the brand. Here are some key packaging trends for tea and coffee brand to sustain in the age of sustainability. 

The Kraft Pouch

A sustainable alternative to the traditional plastic pouch, the natural feel of Kraft pouch appeals to today’s environmentally-conscious consumer.  A craft pouch is made of craft paper and works as efficient as a plastic pouch in keeping the tea fresh and aromatic. Tea packaging box manufacturers all over the world offer this sustainable and more visually appealing packaging type to their partner brands. 

FSC®️ (FSC-C043123) Certified Products, Paper Box 

Printing and promoting the use of FSC®️ (FSC-C043123) certified products, paper box can help a tea brand elevate its brand value. FSC®️ (FSC-C043123) certified Products, paper is sourced from responsibly managed forests under strict guidelines of FSC®️ (FSC-C043123),  making them a sustainable choice over the conventional paper. Paper packaging made of FSC®️ (FSC-C043123) papers reproduces the environmental benefits produces with its efforts. 

Cardboard Tube Box

Cardboard has the highest recyclable rates of all packaging materials. A cardboard tube box is rigid in construction and effectively keeps the products and their freshness intact. More and more tea packaging materials manufacturers are using cardboard packaging as lowers the carbon footprint and are as efficient in storage as any other alternative. 

At LYNX, we are dedicated to giving our partner brands the most efficient and eco-conscious packaging solutions so they keep rising in this age of sustainability. We are the trusted choice for coffee, tea and honey packaging supplies for industry’s prominent and upcoming brands. We offer customizable sustainable packaging solutions that not only support the nature but enhance a brand’s essence and value. Connect with us for custom packaging solutions that’ll uplift your tea brand.

FSC Certified Products

How can FSC®(FSC-C043123) Certified Products uplift your Brand value?

 

FSC Certified Products

Sustainability sets the standard for most consumers in today’s environmentally conscious age. Although a major portion of the market uses traditional printing solutions, more and more brands are turning towards sustainable printing solutions to promote an environmentally friendly image and build trust in their quality. FSC®️ (FSC-C043123) certified products are another such marker that has been gaining popularity in helping companies switch to sustainable and eco-friendly practices. If your brand is still stuck with age-old printing solutions that cause harm to nature, here are a few reasons that’ll make you switch to sustainable Packaging

What are FSC®️ (FSC-C043123) certified products? 

In the simplest terms, FSC®️ (FSC-C043123) certification serves to represent that all the materials used in a product or packaging are sourced from environmentally responsible forests. Awarded by the non-profit organization, Forest Stewardship Council, the FSC®️ (FSC-C043123) certification is among the most revered environment certification in the print industry throughout the globe. Once you switch to FSC®️ (FSC-C043123) certified products, it means that you satisfy all the norms set by FSC ®️ (FSC-C043123) and strictly use product materials that have been produced in FSC®️ (FSC-C043123) certified forests for your brand. 

FSC Certified Printer

How do FSC®️ (FSC-C043123) certified products benefit the environment? 

Using FSC ®️ (FSC-C043123) certified products materials means that your brand reproduces all the eco-friendly values that FSC®️ (FSC-C043123) creates with its efforts. Following are a few of the benefits of the environment you make happen when you choose FSC®️ (FSC-C043123) certified products.   

  • Preventing Deforestation

FSC®️ (FSC-C043123) seeks to prevent deforestation by restricting the use of forests for commercial purposes and promote sustainable forest management. 

  • Protecting Endangered Species

Sustainable printing solutions help in keeping forest landscapes intact and the homes of some of the most endangered species known to man. 

  • Protects Rights of the Indigenous 

All of the FSC®️ (FSC-C043123) certified forests adhere to FSC®️ (FSC-C043123) rules and restrictions in protecting the rights of the indigenous population. By choosing FSC®️ (FSC-C043123) certified products you also choose to protect human rights and foster social care for the indigenous.  

  • Preventing Climate Change 

Every step towards preventing climate change counts. By switching to sustainable printing solutions, your carbon footprint automatically goes down and helps prevent climate change. 

How does your brand benefit by using sustainable printing solutions? 

Today, sustainable printing is synonymous to sustainable branding. While switching to sustainable printing solutions is what every business should aspire for, there are many extraordinary benefits that practices such as FSC®️ (FSC-C043123) certified products add to your brand. Some of the benefits that sustainable FSC®️ (FSC-C043123) certified products can bring to your brand are as follows.  

FSC Certified Printer

  • Better Brand Image

A brand should always be conscious of the concerns of its consumers. Most of the premium brands in the current day and age choose to be as sustainable as possible to reflect the growing concern about issues such as climate change and environmental pollution. 

  • Customer Loyalty 

Consumers who seek to do their bit for the environment will always stay loyal to a brand that is environmentally conscious and engage in eco-friendly practices. Above all, the care you show for our nature reflects the care you put into manufacturing your products, adding more trust to your brand.

  • Competitive Advantage 

Many studies show consumers prefer environmentally conscious brands over their competitors. Using sustainable printing solutions will give your brand an exceptional edge over the competition. 

  • Added Customer Base 

Going sustainable automatically draws the attention of consumers that are pro-environment. By promoting your use of FSC®️ (FSC-C043123) certified products you can easily draw more attention to your brand.  

At LYNX, we offer a wide variety of sustainable printing solutions that are FSC®️ (FSC-C043123) certified for all types of industries and purposes. We are the prime choice of many premium brands which seek sustainable printing solutions H&M, Zara Home, Wrangler, and many more. From Hangtags, Woven Labels, Printed Labels, Patches, Cardboard Hangers, Embroidery Badges to Packaging Solutions, LYNX offers eco-friendly printing solutions for all your brand’s needs. Add more purpose to all your printing needs with sustainable printing solutions crafted with FSC®️ (FSC-C043123) certified materials.