Blog

June 10, 2021

Most businesses work in a linear economy based on a ‘Take, Make and Dispose of’ model. In a linear economy, raw materials are taken from natural resources, manufactured into products, which are disposed of as waste after use.

May 19, 2021

As cherishable as it is to receive a gift from someone, the experience of unboxing is always the cherry on the top. In the age of e-commerce, the interaction between the consumer and the brand has been limited to digital, taking away the human element essential to maintain good customer relations.

April 7, 2021

In retail, success is all about capturing the customer’s eye with attractive shelving and product showcasing. The easier it is for customers to find and access the products they need, the quicker it will be for a retailer to clear their shelves and restock.

February 3, 2021

Two of the most common drinks in the world, tea & coffee make up to a 150 billion US dollar industry worldwide. With the market flooded with manufacturers, branding strategies such as packaging, labelling etc.

February 1, 2021

Sustainability sets the standard for most consumers in today’s environmentally conscious age. Although a major portion of the market uses traditional printing solutions,

January 16, 2021

One of the major challenges that beauty and cosmetic packaging face today is addressing their impact on the environment.

January 11, 2021

Recyclable packaging in simplest terms is packaging made from materials that can be recycled, reducing our waste and harm to the environment.

January 9, 2021

Every type of interaction is a part of branding, packaging, similarly makes an integral part of branding, being the first real interaction of a brand with the customer.

December 30, 2020

Paper-based packaging is made either from recycled paper materials or paper sourced from environmentally responsible sources.

December 25, 2020

Custom rigid boxes help brands stand out with an outstanding unboxing experience. Rigid Boxes are rigid and sturdy packaging types, generally used for premium products.

December 18, 2020

November 4, 2020

Every day the lives of people around the world are surrounded by packages of a different kind.  It shields, maintains, improves transportability and durability as well.

October 28, 2020

In the trying times around the world, it’s now an understood norm to adapt and embrace sustainable practices as much as it is possible to.

August 9, 2020

Packaging is a key to increasing the shelf life of products. From transit to receiving to putting up on retail shelves, packaging plays a pivotal role.

August 9, 2020

Marketing is all about understanding audiences and building a brand. No marketing campaign becomes successful, without labeling.

August 4, 2020

In the retail World, hang tags are important marketing collateral that accelerate sales prospects. Hang tags represent the brand's message vital to consumers.

July 26, 2020

BRANDING and SUSTAINABILITY need to co-exist, if marketers wish to win the long term loyalty of customers.

March 3, 2020

Just like Promotion, Pricing and Packaging, Labelling plays an important role to position your brand with a great force. Labelling puts identification marks on the brand, containing important features of products.